I’m reading an interesting (and very useful) book, Trust Agents by Chris Brogan and Julien Smith. The book shows how to use the Web to build influence, improve reputation, and earn trust and it filled with action items. One of the tidbits I found this morning is Google Website Optimizer.
Google Website Optimizer allows you to set up "experiments" by comparing two or more versions of a web page to see which one is most effective. This is a free service.
This video gives a great 2 minute overview right up to the last 10 seconds: "My credibility within the organization has risen and people think I know what I’m doing. (laffin)"
This is a great tool for you (and your web developer) to use to increase the effectiveness of your web sites.
Have you used this tool? Add a comment and let me know how you changed your web pages. What were your results?