Google Alerts is a great tool to help you keep the pulse on specific topics being published to the Web.
Set up alerts for any topic you are interested in:
- sports team
- products or trademarks
- your domain name (who else is referring to it?)
- favorite topics or business names
- people, famous or otherwise
The service is free and whenever Google sees a phrase that matches your Alert it will send you an email with links to that page.
Here is an example: I work with Drupal, an open-source content managment system. By setting up an alert for “Drupal” I can find out about all the latest reference to this program including potential security holes someone has discovered, tutorials, and new books.