Table of Contents

  1. Why a Web Presence is good for local business
    1. Check out your competition
    2. Set up Google Alerts
  2. How the Web Works
    1. Keeping Track of Web Sites
    2. Warriors of the Web
  3. Create a Web Presence
    1. Secure a Domain Name
    2. How to Determine a Good Domain Name.
    3. Obtain a Hosting Service
    4. Build a Web Site
    5. Pros and Cons
    6. ROI - Value of a Web Site
  4. Web Marketing - Tips from the Professionals
    1. Things Every Site Should Have
    2. Photos Make the Site
    3. Don't let your domain name expire.
    4. Marketing Your Site
    5. Tracking Your Marketing Efforts
    6. Set Your Goals and Track Them
  5. Summary and Resources