Giving Users a Stairway into your Web Page Content
CopyBlogger has an interesting article, The Deceptively Simple Steps to
Persuasive Writing That Works by Sonia Simone that compares illustrates how useful it is to use subheads in your web copy: it is like adding steps to your page, helping the reader “walk” through the copy one step at a time.
This works for web pages and reports and will make your written communications much more readable and inviting.
And, if subheads are like steps, than graphic images are like light posts and neon signs along the way, catching the readers eye and giving context to the text.
Just scroll down this page and imagine if I listed all of these articles without subheads or graphics. Just one solid block of text screams “too much work!” to the user and I doubt if even you would have stayed on this site very long!
